Red Bull GmbH are dedicated to upholding Red Bull standards, while maintaining the leadership position in the energy drinks category when delivering superior customer service in a highly efficent and profitable manner. We create a culture where empolyees share best practices, dedicated to coaching and developing our organization as an employer of choice.Our mission is to be the premier marketer and supplier of Red Bull in Asia,Europe, and other parts of the globe. We will acheive this mission by building long-term relationships with the people who can make it become a reality.
Red Bull doesn’t taint its brand with overt direct marketing employed by its rivals. It’s not common sense, but then Red Bull is all about uncommon sense. Red Bull would rather build its consumer base through grass roots organic strategies rather than short caffeinated campaign spikes.
Red Bull focuses on creation rather than campaigns. The days when you could get away with simply sponsoring a music event are long gone, but 95% of marketing agencies are still doing it. Everything Red Bull does is about leaving a legacy; Marketing is no longer something you do to youth, but something you do with them.
Red Bull takes clarity to heart. There are no doubts that Red Bull is specifically aimed at the young, energetic and adventurous.The Red Bull consumers can be divided into three segments: athletes, clubbers and workers. Each of these using the Red Bull energy drinks to meet their personal needs. Whether these are obtaining physical edges, mental edges or just consumption for pleasure.Clarity in their message enables them to develop a defined market beachhead(small groups of tightly defined consumers a brand can use as a springboard to a wider market). So many brands have broad mass-market appeal that means everything to everybody as opposed to someting for somebody.
Red Bull doesn’t taint its brand with overt direct marketing employed by its rivals. It’s not common sense, but then Red Bull is all about uncommon sense. Red Bull would rather build its consumer base through grass roots organic strategies rather than short caffeinated campaign spikes.
Red Bull focuses on creation rather than campaigns. The days when you could get away with simply sponsoring a music event are long gone, but 95% of marketing agencies are still doing it. Everything Red Bull does is about leaving a legacy; Marketing is no longer something you do to youth, but something you do with them.
Red Bull takes clarity to heart. There are no doubts that Red Bull is specifically aimed at the young, energetic and adventurous.The Red Bull consumers can be divided into three segments: athletes, clubbers and workers. Each of these using the Red Bull energy drinks to meet their personal needs. Whether these are obtaining physical edges, mental edges or just consumption for pleasure.Clarity in their message enables them to develop a defined market beachhead(small groups of tightly defined consumers a brand can use as a springboard to a wider market). So many brands have broad mass-market appeal that means everything to everybody as opposed to someting for somebody.
Red Bull aspires to be the social platform – the very thread that connects young people in their daily universe.Like Jones Soda, Red Bull understands that it’s the youth that own the brand and the brand realizes that young consumers don’t care about the brand when wake up in the morning!
At $2 for an 8.3-ounce can, Red Bull's retail price is at least double what you'd pay for a 12-ounce can of Coke. But it does pack some energy. Red Bull, with 80 milligrams of caffeine, has more than double the dose found in the larger Coke serving, and it has 110 calories per serving versus Coke's 140.
