AD PROMOTION

 Like Red Bull, Like to Party? Well These Girls do!

If you order a 10-pack-of-12 Set of Red Bull

We will send our team"Red Bull Girls"

personally to your home and spend the day with you and your buddy's to party all night long!

 The "Red Bull Girls" mission is to make sure our customers know why our product is top-of-the-line and show our Appreciation for our customers! Don't believe us well check out our latest " Red Bull girls Ad"

Red Bull Girls Boost the Sales of Red Bull Energy Drink

Red Bull Girls have the potential to give guys more than wings. Red Bull energy drink would not be where they are if they did not have the red bull wiiings team spreading love and energy to every consumer they come in contact with.These attractive girls are more than just a pretty face, they understand what it takes to deliver a great product and message to their consumers.

Red Bull Girl Benefits
You not only get to bless consumers with Red Bull Energy Drinks, you get to put smiles on their faces and go to cool parties.
You are the party when you arrive to special events or get flagged down by a person that is in dying need of energy or wants to see a sexy girl with wiiings..
You are the Victoria Secret Angels of Energy Drinks.

 This video is just a typical night if you were to host a red Bull Party!

THE DRINK THAT POWERS THE MIGHTIEST OF DRINKERS!

 What spinach did for Popeye, Red Bull can do for the active guy!

Red Bull increases performance!

Red Bull increases concentration and reaction speed!

Red Bull improves vigilance!

Red Bull improves the emotional status!

Red Bull stimulates the metabolism!

Red Bull vitalizes the entire body and mind!

Don't belive us well we have the genius to back Red Bull up;Men's Fitness sent a can of Red Bull to an independent laboratory for analysis.

Can a mere eight ounces of Red Bull--or of anything legal--really get your motor running the way the ads boast? Perhaps. Scientists at the Institute of Sports Medicine at the University of Paderborn in Germany looked at the effects of Red Bull on 13 athletes who performed exhaustive bouts of endurance exercise. The results? The drink strengthened heart contractions and increased stroke volume, which is the amount of blood, oxygen and nutrients the heart can pump to the working muscles, a major determinant of how long you can keep on going and going and going.

Describe and analyze your company/product retailing activity

At $2 for an 8.3-ounce can, Red Bull's retail price is at least double what you'd pay for a 12-ounce can of Coke. But it does pack some energy. Red Bull, with 80 milligrams of caffeine, has more than double the dose found in the larger Coke serving, and it has 110 calories per serving versus Coke's 140.

Consumers downed 1.9 billion cans of Mateschitz's(owner of compnay) potion last year, generating just about $2 billion in revenue. Mateschitz's 49% share of the business is worth $2 billion.

-The compnay began a market expedition in South Korea recently to increase revenue.

 Red Bullknows how to attract attention!
Its 162nd national launch certainly did it with style ― getting a base jumper to parachute from the top of the N Seoul Tower, Aug. 16. The event scored the last segment of the evening news the same day.

Its performance has exceeded expectations, too. In just over one-and-a-half months since its mid-August launch, Red Bull cans have sold more quickly than all of its competitors combined, flying straight to the top of the segment and taking over more than half of the market share, ahead of Korean competitors that had reached the market earlier but failed to leverage their position.

The local demand for the blue-and-silver cans was so high last month that finding them became a challenge. The country’s largest convenience store franchise, Family Mart, was reported to be running out of inventory.

The company was apparently not happy with the performance, as it continued its promotional onslaught last week by inviting a top drift driver Rhys Millen to show off his skills at the Korea International Circuit in Yeongam, South Jeolla Province.

The Red Bull spokeswoman declined to release initial sales figures, citing corporate policy. Family Mart, the country’s No. 1 convenience store franchise with a partnership with the Austrian company, was able to reveal that average daily sales have gone up 30 percent from August to September, from around 4,500 to around 6,500.

-I myself conducted retail experiment with Red Bull

I went to several stores in my neigborhood who sold the product and  created a  survey on;

How much more is Red Bull selling compared to its other energy drink rivals?

-The chain-supermarket "Food Emporium" replied that Red Bull was selling 2/5 times more than drinks such as Gatorade and Pepsi. 

- A series of 7/11's stores reported that Red Bull was it's leading energy drinking product in sales with a dominant disparity of 75% while products like Monster, and Amp'd, ext. took the remaining 25%.

SWOT Analysis

Strengths

• Market leadership- Within the energy drinks market Red Bull is the industry leader throughout the world. Marketing Efforts- a lot of promotions and well targeted campaigns and sponsorship e.g. formula 1 helps to expand Red bull brand and increase consumer brand awareness.

• Marketing efforts- many promotions and well targeted campaigns and sponsorship.ex.formula 1 helps to expand Red Bull brand and increase consumer brand awareness. 

• Strong , fresh & fashionable brand identity.

Weaknesses

• Above-average prices.

• Lack of innovation- there are a lot of competitors in the market and they have their own USP which leaves Red Bull behind.

• Reliant on small product base- The company only markets one branded product, Red Bull Energy Drink (along with a sugar free variety).

• Lack of patent on RB ‘s recipe means anyone can copy

Opportunities

• Extension of product line- this will help to retain market share.

• Hardcore Advertising and Promotions.

• Consumer recognition through sponsorship of sports events.

• New ventures like partnership with Facebook

Threats

• Health concerns- tougher rules from government on high caffeine content.

• Consumer awareness of health and well being- people may start to drink other alternatives as it is associated with healthier life style.

• Drinks might not be accepted in the new markets.

• Organic energy drinks might steal RB’s market share.