At $2 for an 8.3-ounce can, Red Bull's retail price is at least double what you'd pay for a 12-ounce can of Coke. But it does pack some energy. Red Bull, with 80 milligrams of caffeine, has more than double the dose found in the larger Coke serving, and it has 110 calories per serving versus Coke's 140.
Consumers downed 1.9 billion cans of Mateschitz's(owner of compnay) potion last year, generating just about $2 billion in revenue. Mateschitz's 49% share of the business is worth $2 billion.
-The compnay began a market expedition in South Korea recently to increase revenue.
Red Bullknows how to attract attention!
Its 162nd national launch certainly did it with style ― getting a base jumper to parachute from the top of the N Seoul Tower, Aug. 16. The event scored the last segment of the evening news the same day.
Its performance has exceeded expectations, too. In just over one-and-a-half months since its mid-August launch, Red Bull cans have sold more quickly than all of its competitors combined, flying straight to the top of the segment and taking over more than half of the market share, ahead of Korean competitors that had reached the market earlier but failed to leverage their position.
The local demand for the blue-and-silver cans was so high last month that finding them became a challenge. The country’s largest convenience store franchise, Family Mart, was reported to be running out of inventory.
The company was apparently not happy with the performance, as it continued its promotional onslaught last week by inviting a top drift driver Rhys Millen to show off his skills at the Korea International Circuit in Yeongam, South Jeolla Province.
The Red Bull spokeswoman declined to release initial sales figures, citing corporate policy. Family Mart, the country’s No. 1 convenience store franchise with a partnership with the Austrian company, was able to reveal that average daily sales have gone up 30 percent from August to September, from around 4,500 to around 6,500.
-I myself conducted retail experiment with Red Bull
I went to several stores in my neigborhood who sold the product and created a survey on;
How much more is Red Bull selling compared to its other energy drink rivals?
-The chain-supermarket "Food Emporium" replied that Red Bull was selling 2/5 times more than drinks such as Gatorade and Pepsi.
- A series of 7/11's stores reported that Red Bull was it's leading energy drinking product in sales with a dominant disparity of 75% while products like Monster, and Amp'd, ext. took the remaining 25%.
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