Integrated markting
Definition: Integrated Marketing Communications is the careful coordination of all promotional messages to assure the consistency of messages at every contact point where a company meets the consumer.
In order to keep sales up and consumer intrest in the product and the company itself;Red Bull uses differnet promotional mixes to convey the company's many messages for instance; Product Placement is a well used method by Red Bull. The company assiocates and places it's logo in demogracphics such as mountainclimbers, Bikers, snowboarders, team sports, or any physical activity which helps convey the company's ideal image which is being active and drinking thier product while doing so.
Contact point #1- Consumers themselves- To keep consumers happy not only with the product but also the company itself Red Bull launched a innovative contest.
In order to keep sales up and consumer intrest in the product and the company itself;Red Bull uses differnet promotional mixes to convey the company's many messages for instance; Product Placement is a well used method by Red Bull. The company assiocates and places it's logo in demogracphics such as mountainclimbers, Bikers, snowboarders, team sports, or any physical activity which helps convey the company's ideal image which is being active and drinking thier product while doing so.
Contact point #1- Consumers themselves- To keep consumers happy not only with the product but also the company itself Red Bull launched a innovative contest.
"Advertising: anyone can do it". At least Red Bull believes this, which is why they’re inviting the Joe Nobodys of the world to pitch ideas for their “Best Ad Contest,” an online effort where people can submit their scripts and vote for their favorites.
Contact point #2- non-consumers ...(yet anyway)-Red Bull uses every means of marketing to reach their target groups and potential ones as well. Their marketing is mainly based on the “3 pillars of Red Bull; Sampling, Advertising, Sponsoring”. This means that next to normal advertisements, they drive around in Red Bull –modified cars handing out cans of red bull and sponsor big extreme sports events and competitions. In this way Red Bull is not just promoting their energy drink but is also selling a lifestyle, seemingly people are willing to be a part of this Red Bull extreme sports lifestyle.
Contact point #3-Televsion-Red Bull knows what it's getting into. Over the years, it has produced TV programs (No Limits on ESPN), films (That's It, That's All), magazines, a website, and a steady diet of Web videos featuring snowboarders, rally cars, surfers, cliff divers, and concerts to sell its active lifestyle through mass media.
Contact point #4-Internet(Facebook) If anyone where to post a comment with the words "active,energy, drink,red, bull ext. a Red Bull app would appear and allow facebookers to like the app and acquire all Red Bull info, be qualified for premiums, and recieve Ads for the product as pop-ups or videos.
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